Political and Economic Consultant is a form of consulting that consists primarily of advising and assisting political campaigns. Political consultants promote the election of certain candidates or the interests of certain groups. They plan campaign strategies, coordinate campaign staffs, and arrange meetings to publicize candidates or causes. Using advertising, press releases, fund-raising drives, and other activities, political consultants introduce politicians and their ideas to the voting public. Consultants function as public relations specialists, salespeople, and managers. Their goal is to "sell" the public on the politicians they represent. They try to persuade officials to understand their companies' problems and to sway governmental policy or legislation. They may also help market companies' products to governmental departments.